Saturday, January 8, 2011


Forgoing the usual behind-the-scenes video for their Balmain Spring 2011 campaign, photogs Inez van Lamsweerde and Vinoodh Matadin decided to create a more surreal experience. Titled "Everglade" the name of the songit stars Kate Moss lounging on a couch being filmed by four surveillance-style cameras. The footage was then edited with animated by Jo Ratcliffe.

"We've had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate's movements and the camera angle represent these layers of perception," said Van Lamsweerde.



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