adidas Originals "MEGA Diner" 2010, a new interactive website and ordering system. Which allows the customer to describe and order product. Based on their selections, celebrity B.O.B will put a different MEGA together for them.
The word "DEAD" is a slang intensifier meaning "very". "RABBIT" is a phonetic corruption of the Irish word ráibéad, meaning "man to be feared". Thus, "DEADRABBIT" means a man to be greatly feared.
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